This year I have written a new letter called “believe” helping children to believe in Santa. I’ve been wanting to add this special letter to my collection for the past two years, so I am so proud and excited to say it’s finally here. I’ve been inspired by some beautiful stories and things I have read about this moment in children’s life. It’s a hard message to get right and I think that is why it has taken me so long to crack. But I finally have. And it’s beautiful (if I do say so myself).
Why a believe letter? In my journey or writing letters for Santa over the last six years I’ve learnt that there are plenty of older children who believe in Santa, or at least who desperately want to believe in Santa, and my letters have allowed them to feel connected to that belief and wonderment, even if just for a moment. But we all know that the older you get, the less the whole story makes sense in your brain, and that is just a natural (very sad) progression.
As I was driving home from a winter weekend away my seven year daughter and I had “the” full on chat about Santa. She asked me all the questions. I thought I was ready to handle them, I thought I was well qualified. But I wasn’t. The most interesting thing is deduced from the conversation was that I could hear in her voice she wanted me to tell her it was all true, she wanted to believe. So Bonnie, my darling, you were my finally motivator, this letter is for you this year and I hope it keeps the magic alive whilst acknowledging your concerns.
The “believe” letter is only going to be offered for children aged 7 years and older.
It explains what the magical feeling is at Christmas time, and powerful it is to believe in that feeling together.
It starts like this …
” … This year has been a bit befuddling, hasn’t it? That’s the feeling you get on the inside when things just don’t make sense, no matter how hard to you try to make them.
There are a couple of things that have helped me during this most befuddling of years. It’s been thinking about all those people, elves and reindeer that I love. And it’s been imagining the joy and surprise on the faces of kids like you and Freddie all around the world when they wake up on Christmas morning.
Do you know I was having a little chat to your Mum & Dad the other day and they said you were starting to feel a little befuddled about me and this whole Christmas Eve adventure? … “
As you know I don’t normally share my letters each year, it’s part of the magic for everyone. But this one is different. You can read the rest of the letter below, if you fancy.
When should you send this letter?
When you’ve really run the full length of the Santa magic in your house … it’s the last straw. I don’t think this letter will actually pop any bubbles, but it will nod to the child’s intelligence, and pending who the child is it may, or may not get them on the other side of the fence. My advice would be to leave it as long as you can …
You can order it here with all my other letters.